Friday, May 8, 2020
Enron Scandal - 9449 Words
The Enron scandal, revealed in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company based in Houston, Texas, and the de facto dissolution of Arthur Andersen, which was one of the five largest audit and accountancy partnerships in the world. In addition to being the largest bankruptcy reorganization in American history at that time, Enron was attributed as the biggest audit failure.[1] Enron was formed in 1985 by Kenneth Lay after merging Houston Natural Gas and InterNorth. Several years later, when Jeffrey Skilling was hired, he developed a staff of executives that, by the use of accounting loopholes, special purpose entities, and poor financial reporting, were able to hide billions ofâ⬠¦show more contentâ⬠¦By December 31, 2000, Enronââ¬â¢s stock was priced at $83.13 and its market capitalization exceeded $60 billion, 70 times earnings and six times book value, an indication of the stock marketââ¬â¢s high expectations about its future prospects. In addition, Enron was rated the most innovative large company in America in Fortune s Most Admired Companies survey.[11] Causes of downfall[edit] Enron s complex financial statements were confusing to shareholders and analysts.[12][13] In addition, its complex business model and unethical practices required that the company use accounting limitations to misrepresent earnings and modify the balance sheet to indicate favorable performance.[14] The combination of these issues later resulted in the bankruptcy of the company, and the majority of them were perpetuated by the indirect knowledge or direct actions of Lay, Jeffrey Skilling, Andrew Fastow, and other executives. Lay served as the chairman of the company in its last few years, and approved of the actions of Skilling and Fastow although he did not always inquire about the details. Skilling constantly focused on meeting Wall Street expectations, advocated the use ofShow MoreRelatedThe Enron Scandal854 Words à |à 4 PagesThe Enron Scandal Background Enron Corporation was an American energy, commodities, and services company based in Houston, Texas. Before its bankruptcy on December 2, 2001, Enron employed approximately 20,000 staff and was one of the world s leading electricity, natural gas, communications, and pulp and paper companies, with claimed revenues of nearly $101 billion in 2000.[1] Fortune named Enron America s Most Innovative Company for six consecutive years. At the end of 2001, it was revealedRead MoreEnron Scandal2929 Words à |à 12 PagesLaw and Management Book Review Enron, Titanic and The Perfect Storm - Nancy B. Rapoport Student No: 0834172 Word Count: 1500 1 CILM Book Review 0834172 Two years after Enron filed for bankruptcy in 2001, Nancy b. Rapoport wrote this essay expressing her unique perspective on the real cause of Enronââ¬â¢s demise. This essay catches the readerââ¬â¢s attention instantly, because unlike abundant other articles written on the biggest corporate scandal in American history, the author here rejectsRead MoreEnron And The Enron Scandal847 Words à |à 4 PagesThe Enron scandal, discovered in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company based mostly in Houston, Texas, and also the dissolution of Arthur Andersen, that was one amongst the 5 largest audit and accounting partnerships within the world. Additionally, to being the most important bankruptcy reorganization in American history at that point, Enron without doubt is the biggest audit failure. it s ever the foremost notable company within theRead MoreThe Enron Scandal Of A Company1193 Words à |à 5 Pageswell. What if this com pany falsifies their records and in a couple of days the company and its stock value go from $90 per share to just a penny per share. You lose your money just because a company cheated and stole your money. This is what the Enron scandal did to thousands of people. It could have been stopped if more forensic accountants in the world are checking on the companies. This way they donââ¬â¢t lie about their stock value. Forensic accountants are in charge of checking business financial recordsRead MoreEnron Scandal1844 Words à |à 8 Pagesï » ¿THE ENRON SCANDAL FACTS OF THE CASE Enron Corporation was an American energy, commodities, and services company based in Houston, Texas. Enron s predecessor was the Northern Natural Gas Company, which was formed during 1932, in Omaha, Nebraska. It was reorganized during 1979 as the main subsidiary of a holding company, Inter-North which was a diversified energy and energy related products company. During 1985, it bought the smaller and less diversified Houston Natural Gas company. EmployedRead MoreEnron And The Enron Scandal1387 Words à |à 6 PagesEnron, The Shadiest Guys In the Room When you ask young people about the Enron scandal today, most of them have not even heard of it. The fact of the matter is, it is very relevant to young professionals today. Enron is the most recent story of classic Wall Street greed and fraud. However it is still argued today by different stakeholders who are is responsible. This essay will take the viewpoint from multiple stakeholders to use the Enron Scandal as an example to further explain American corporateRead MoreEnron Scandal1477 Words à |à 6 Pagesï » ¿Current issue: Scandals in auditing Enron Scandal 1. Introduction Accounting scandals are political or business scandals which arise with the disclosure of financial misdeeds by trusted executives of corporations or governments. These days, not too often, these scandals are splashed as headlines across media. Why? Because there are complex groups of stakeholders who might be seriously affected by the scandals. Enron scam was the most remarkable scandal in 20 centuries by their institutionalizedRead MoreThe Enron Corporation Scandal 1791 Words à |à 7 PagesIDENTIFY THE ACCOUNTING PRACTICES THAT WERE ASSOCIATED WITH THE ACCOUNTING SCANDAL. The Enron Corporation failures made world headlines for many reasons ranging from greed from its executives, the alleged malpractice and criminal behaviours, and its quick and disastrous collapse. The most critical factor in Enronââ¬â¢s melt down was the use of creative and manipulative accounting practices to distort reported proï ¬ tability and indebtedness that befell the corporation (A. Holt and T. Eccles, 2002) TheRead MoreEnron Scandal Of Enron Corporation Essay1145 Words à |à 5 PagesIntroduction Enron scandal which aroused in 2001 was one of the most famous events in the area of fraud audit. As the auditor company of Enron, Arthur Andersen failed to prepare true and fair auditing reports. They both suffered lethal loss at that time. The following paragraphs will discuss this fraud event, including the organization history, the organizationââ¬â¢s event, the fraud issue in the event, the consequence of the main stakeholders, auditors in the event and their roles, and the current situationRead MoreThe Enron Scandal Essay619 Words à |à 3 PagesThe Enron Scandal In a front-page article with no less than four by-lines (7/03, Enron Triggers a Slew of Proposed Fixes But What Will Stick? by Steve Liesman et al.), The Wall Street Journal reports, As more than 10 congressional committees pursue inquiries, 32 Enron-related bills have been introduced to address ills ranging from auditor conflicts of interest to the scams of an unregulated derivatives market. The Securities and Exchange Commission pledges to reform accounting rules, get
Wednesday, May 6, 2020
Manchurian Candidate â⬠Film Theory Paper Free Essays
string(67) " on the small little television screen at the corner of the frame\." The Manchurian Candidate, adapted from Richard Condonââ¬â¢s novel of the same title, was released in 1962, and directed by John Frankenheimer. Brief Plot Summary The central concept of the film is that the son of a prominent, right-wing political family has been brainwashed as an unwitting assassin for an international Communist conspiracy Thesis Statement The Manchurian Candidate was noted for its breakthrough in cinematography, as the scenes were shot in a creative manner that was new and different in that era. It also made use of different editing techniques to seamlessly piece the story together, along with the use of certain recurring Motifs to effectively deliver the story to the audience. We will write a custom essay sample on Manchurian Candidate ââ¬â Film Theory Paper or any similar topic only for you Order Now This paper would examine how the groundbreaking use of cinematography, editing help to bring across the theme of surrealism, and delivers a thrilling effect while the motifs help bridge the Theme of The Manchurian Candidate with the use of visual elements. Cinematography The Manchurian Candidate made use of several different brilliant cinematography aspects to bring forward the theme of surrealism and thrill to the audience. According to the Dictionary, the term ââ¬Å"surrealismâ⬠refers to ââ¬Å"an avant-garde movement in art and literature that sought to release the creative potential of the unconscious mind, characterized by the evocative juxtaposition of incongruous images in order to include unconscious and dream elements. â⬠This theme was highlighted in several scenes in the film. Particularly in a scene where Major Marco was having a nightmare, the camera tracked from the end of Marcoââ¬â¢s bedroom towards Marco, who was lying on the bed sleeping. The tracking shot ended with a close up of Marcoââ¬â¢s face, with his brows furrowed as he began to experience his recurring nightmare. The close up shot of Marcoââ¬â¢s troubled face was then superimposed onto his nightmare shot. From the tracking to close up shot, it creates a sense of mystery and suspense, which intrigues the audience and builds up the anticipation. After which it would lead up to the filmââ¬â¢s most noted scene- the Ladies in Garden Club scene. In this scene, the director made use of a 360 degrees panning shot to showcase three different points of view- the ââ¬Å"Realityâ⬠, the ââ¬Å"brainwashed white manââ¬â¢s imaginationâ⬠and the ââ¬Å"brainwashed black manââ¬â¢s imaginationâ⬠. These three different points of view in a dream add up to one big surrealistic nightmare scene. It is also important to note that this scene was considered to be ââ¬Å"notoriousâ⬠(Chung, 2006, p. 129) during that era, for its unconventional use of camera work. During and after the 1950s, there is an ââ¬Å"increase in the number of dark, provocative and original films. (Mann, 2008, p. 12) and The Manchurian Candidate was one of them. It was ââ¬Å"stylistically ambitiousâ⬠(Mann, 2008, p. 12) and can be considered a breakthrough in cinematography during that era. This scene alone had to be shot 3 different times, as each individual point of view comprised of different elements and actors. The platoon was capture d and brainwashed into thinking they were attending a ladies horticulture club meeting, when in fact they were present and sitting in a Communist meeting. The camera then does a 360 degrees slow panning shot from the lady speaking, Mrs. Whittaker, to everyone present in the scene, listening to the talk. However, as the camera makes a full round and returns to the start, gone was Mrs. Whittaker, and in her place stood an East Asian doctor giving the Russian and Chinese generals a speech about the brainwashed American soldiers. This panning shot builds up suspense, as the camera slowly pans around the venue, showing that there were only ladies present. It delivered a shock to the audience, who expected to see Mrs. Whittaker after the camera makes a full round, to find out that the lady was gone and replaced by a man instead. This slow panning movement also gave the scene a dream-like quality, which is a characteristic often associated with the theme of surrealism. The scene with the doctor and Communist generals reflected the ââ¬Å"realityâ⬠of which the soldiers are unaware of, as they were brainwashed. The camera used a low-angle shot to reveal the amphitheatre filled with Communists. It was positioned behind the soldiers, as if they were looking up to those seated. This is to show that the American soldiers caught were at the mercy of those Generals present, to show authority from those seated above and around the amphitheatre. Even though they are under the mercy of the Communists, the soldiers showed no sign of fear as they were brainwashed into thinking they were facing a group of women instead. Hence the use of camera angle here provides a sort of contradiction to reality, it showed Communist authority even though the soldiers displayed no fear. Another groundbreaking use of cinematography can be found in the scene where Johnny Iselin was confronting the Secretary about the ââ¬Å"number of Communists in the Defense departmentâ⬠with Eleanor Iselin manipulating her husband. In this scene, the Secretary was giving a press conference and Johnny Iselin stood up, and demanded to know why are there communists present in the Defense department. The scene was constructed such that the Secretary was at one end of the room, while Johnny was the other end. Yet they were able to appear in one frame, with the use of juxtaposition. As the press conference was broadcasted live, the confrontation between both parties were filmed and showed on television screen. Whenever the Secretary is in frame, Johnny Iselin would appear on the screen of a small television at the corner of the frame, thus making both parties visible onscreen even though technically, they are at different ends of the room. This use of framing and juxtapose imagery echo them theme of ââ¬Å"surrealismâ⬠. Surrealism often uses incongruous juxtapositions to highlight conflicts (Strom, 2003). In one particular scene, the mastermind of this confrontation, Eleanor Iselin, appeared in the foreground, with Johnny in the background, and the Secretary reacting angrily on the small little television screen at the corner of the frame. You read "Manchurian Candidate ââ¬â Film Theory Paper" in category "Papers" Every action was combined in one frame capturing the whole shot, filled with conflict and movement. This framing brought the tension of the film up a few notches and audiences were able to feel the impending explosion of anger between the characters. The unconventional use of cinematography aspects in this film successfully brings forward the theme of Surrealism, with its ââ¬Å"unusual framings and camera movementsâ⬠(Strom, 2003, p. 8), which are styles indebted to Surrealism. Editing The different use of editing was also one of the most noted aspects of The Manchurian Candidate. According to Carroll (2003), ââ¬Å"editing, or montage, was generally celebrated as the most important, essential characteristic of cinemaâ⬠(p. 153). Hence the right choice of editing technique would set the pace and coherency of the film. This would bring us to the editing pace of the film- the long takes versus the accelerated montage. The scene that showcased a long take, happened when in Major Marcoââ¬â¢s train ride from Washington to New York. Marco was feeling jittery and nervous, thus he decided to leave his train seat and go to the back of the train for some fresh air. He arrived at the last carriage, and stood with his back leaning against the wall. A woman followed Marco and entered the same carriage. She had observed Marco from before, and decided to follow him into the back. Marco and the woman began to strike up a conversation, with random small talks that made no sense. This whole scene involved no cuts at all, all shot at one go and thus showcasing the aspect of a ââ¬Å"long takeâ⬠. The long take builds on the tension between the meeting of two strangers, showing the entire conversation between Marco and the woman, despite it being nonsensical and weird. The audience took in the scene at one go, after which it leaves them wondering ââ¬Å"what lies underneath this exchange of words between the Major and this woman? â⬠The long take establishes a fact that this scene is important, as it ââ¬Å"intensifiesâ⬠a shot (Goldberg, n. d), contradictory to the fact that the content of the scene is random and consist of small talks only. As opposed to a long take, which consists of virtually no cuts, an accelerated montage consists of shots with increasingly shorter lengths. With regards to The Manchurian Candidate, the accelerated montage editing aspect occurs during the ââ¬Å"Conventionâ⬠scene, where Raymond Shaw was sent on a mission to assassinate the President. In this particular scene, Sergeant Raymond Shaw was instructed by his mother to shoot the newly elected President at the Madison Square Garden, with Major Marco scrambling to stop Shaw from accomplishing his mission. The establishing shot of Madison Square Garden showed Raymond walking through rows and rows of empty tiered seats, arriving at a small room high above the arena. He positioned his rifle as he prepares for his mission to assassinate the elected President while he was giving his speech. As crowds filled the arena, Major Marco struggles to locate Shaw in hopes of stopping him. The whole sequence was edited with the cross-cutting technique. Through cross-cutting, it helps to create tension and delivers the sense of thrill when the audience sees Shaw preparing to fire his rifle, as Marco runs frantically to stop him. From the first few shots of Shaw preparing his rifle and locating his target to Marco searching frantically for Shaw, was edited with shots and cuts that got shorter and shorter. It adopted the technique of Accelerated Montage, which serves to create tension and keep the audience at the edge of their seats. As this is the climax of the film, by using cross-cutting and accelerated montage, the film manages to capture the audienceââ¬â¢s attention and builds a highly thrilling and exciting sequence. Motifs The Manchurian Candidate makes use of several motifs in this film to drive home its message and to develop its theme. One of the most glaring motifs used in this film would be the Red Queen, or the Queen of Diamonds. The Queen of Diamonds card had appeared several times in the film, particularly during scenes that involved Raymond Shaw being brainwashed. In this film, the Communists had conditioned Shawââ¬â¢s brain into receiving commands and fulfilling them like a robot would. However, this brainwash condition can only be activated when Shaw hears the line ââ¬Å"Why donââ¬â¢t you pass the time by playing a little game of solitaire? â⬠After which, Shaw would proceed to take out a stack of cards robotically and began playing. As he plays the game, he would eventually draw out the Queen of Diamonds card, and upon seeing the card it would fully activate Shawââ¬â¢s brainwashed condition. At first glance, it may seem that the Queen of Diamonds motif is played out to trigger Shawââ¬â¢s mental condition. However, as the film progresses, the intent of using the Queen of Diamonds began to clear up- that the Queen of Diamonds was linked to Shawââ¬â¢s mother, Eleanor Iselin and later in the film, his soon-to-be wife, Jocie (Blakesly, 2007). According to Blakesly (2007), the Queen of Diamonds card represented ââ¬Å"an adamant woman, his mother, someone Raymond would rather not seeâ⬠. During the first few scenes, Shaw admitted that he ââ¬Å"despised and loathed his motherâ⬠. It was eventually revealed that Shawââ¬â¢s mother was also part of the Communist conspiracy, and a woman hungry for political power. Hence, the card that would trigger Shawââ¬â¢s mental condition was picked out to be the Queen of Diamonds, which signifies his mother and hinted that his mother had a connection with the Communists. As mentioned above, the Queen of Diamonds is also known as the Red Queen. In this case, it represented Communism as this film was shot and based on the Cold War, which was ongoing during that time. Blakeslyââ¬â¢s analysis surmises that: Another triggering device for Raymondââ¬â¢s conditioning is when he looks upon the Queen of Diamonds, the Red Queen, with the concomitant relationship of ââ¬Å"redâ⬠to the ââ¬Å"Red scareâ⬠, the communism from which the left in North America, with rare exceptions, still recoils. (p. 218) Besides being a figure representation of Shawââ¬â¢s mother, the Queen of Diamonds also took on the representation of Communism. Hence it would make sense to why Shaw would fall into a state of ââ¬Å"brainwashed conditionâ⬠upon seeing the Queen of Diamonds card- he was being controlled by the Communists, with the card serving as a reminder that Communism took over his mind. Other than the Queen of Diamonds motif, the film also adopted Abraham Lincoln as a motif. The use of Abraham Lincoln ranges from obvious pictures of Lincoln himself, hanging in the Iselin house to a more subtle form, where Johnny Iselin dresses up at Abraham Lincoln in a masquerade party. The Iselins were from the Right-Wing, or Republican party. The use of Lincoln signifies the stand that the Iselins take within political context and also to serve as a kind of contradiction between right and wrong. Abraham Lincoln was a prominent leader of the Republican Party. According to Redding (2008), the film was ââ¬Å"mediating symbolically on the political heritage of Lincolnââ¬â¢s republic among a corrupted public sphereâ⬠. Lincoln was used a symbol to represent America, and the directorââ¬â¢s portrayal of the Iselins served as a satire of the America politics during that time. Johnny Iselin, the Senator, was portrayed as a drunk, impulsive and rash person. He often confronted the government with issues concerning the communist, when in fact; he is also part of the communist conspiracy to take over the American government. This is a parody of ââ¬Å"McCarthyâ⬠, who was a rash and impulsive Senator from the Republican Party. During the time he acted as a Senator, he often appeared drunk and caused a lot of controversy. Thus the portrayal of Johnny Iselin based on McCarthy, and the images of Lincoln all served to fuel the directorââ¬â¢s satire on the political situation. During the masquerade party scene, Johnny Iselin dressed up as Abraham Lincoln, a contradiction as he is working with the communists whereas Lincoln was regarded as a righteous politician in the past. To further highlight the contradiction, Johnnyââ¬â¢s wife, Eleanor Iselin dressed up as Bo Peep, a character which symbolizes innocence and naivety. However, as mentioned previously, Eleanor was anything but innocent. She worked hand in hand with the communists in order to gain political foothold. Thus, this portrayal also serves to show a contradiction between right and wrong, righteous and evil. Portraits of Abraham Lincoln decorated the Iselin house, and in a particular scene, where Eleanor was confronting Raymond about his love interest with the daughter of a Senator from an opposition party, Lincoln was ââ¬Å"staringâ⬠down at the confrontation. This is yet another example of contradiction between right and wrong, the mother being an evil influence was threatening Raymond to give up his love and Lincolnââ¬â¢s portrait in the background serves to remind us light will prevail, as the portrait was hung above of Eleanor as she speaks. The different motifs of this film helped shaped the entire plot and provided audience with clues; when they see the Queen of Diamonds they immediately would know that Raymond Shaw would be brainwashed. It also helped to bridge certain morals or theme of the story with visual elements, like the battle of right and evil was shown through the portayal of the Iselins versus Abraham Lincoln iconography. Conclusion This paper discussed how use of cinematography, editing helped bring across the theme of surrealism, and delivered a thrilling effect while the motifs helped bridge the Theme of The Manchurian Candidate with the use of visual elements. In conclusion, The Manchurian Candidate made use of highly unconventional cinematography and editing aspects that successfully showcased the theme of ââ¬Å"surrealismâ⬠and effectively created tension and thrill, for the audience. Not forgetting the effective use of motifs, which helped developed the main theme with the use of visual elements and provoked thought from the audience as they watch the film, while trying to piece the puzzles together. Bibliography * Blakesly, David (2007) The Terministic Screen: Rhetorical Perspectives on Film. Illinois: SIU Press * Carroll, Noel (2003) Engaging the Moving Image. USA: Yale University Press * Chung, H. S. (2006) Hollywood Asian: Philip Ahn and the Politics of Cross-Ethnic Performance. USA: Temple University Press * Goldberg, * Mann, Denise (2008) Hollywood Independents: The Postwar Talent Takeover. Minneapolis: University of Minnesota Press * Redding, A. F. (2008) Turncoats, traitors, and fellow travelers: culture and politics of the early Cold War. USA: University Press of Mississippi * Strom, Kristen (2003) Resurrecting the Stylite Simon: Bunuelââ¬â¢s Surrealist Film. P. 8 How to cite Manchurian Candidate ââ¬â Film Theory Paper, Papers
Tuesday, April 28, 2020
Trains Running (August Wilson) Essays - , Term Papers
Trains Running (August Wilson) Trains Running (August Wilson) P.565 Memphis The owner of the diner is waiting for his chance to go back south, and he knows that they got two trains running every day. Wolf A numbers runner who sometimes uses the diner as his office. Risa The diner's waitress and cook. Holloway A regular who speaks out against the constant oppression of African Americans. Sterling Just released from jail, he needs to find a way to make a living. Hambone A man who stands up for what he believes he deserves. West The only wealthy man on stage owns the funeral home across the street. Two Trains Running, set in 1969, is August Wilson's most contemporary play to date. Like most of his plays, it unfolds in a single location--a diner in Pittsburgh. Memphis, the diner's owner, is struggling to get a fair price from the city which is buying up the entire eighborhood for purposes of urban renewal. Memphis' observation that the neighborhood has been emptied of its commercial and human activities gives an ironic and grim spin to urban renewal in particular and the progress of African Americans general. The play asks the question: In the midst of unemployment, death, and a white power structure allowing few alternative, where do you look for salvation. Do you turn to Christianity, as embodies in the wealthy but deceased Prophet Samuel, or do you return to an older African spirituality embodied by the impossibly aged Aunt Ester? Perhaps salvation lays with Malcolm X and the black power movement, or with Wolf and the numbers game of a white Mafia. A host of tragic figures inhabit the diner. Memphis' struggle with the city is essential to his fate of returning south to get back the land cruel taken from his by white men. Sterling--just out of prison--is stymied in his attempts to, by any means possible, support himself. Risa, the waitress, has scarred her legs in an attempt to escape the prison of physical beauty. Finally, perhaps a symbol of them all, is Hambone. Tens years ago he painted the grocer's fence, but was paid a chicken when he felt he had earned a ham. Every day for ten years he has confronted the grocer, requesting and demanding his ham, until by now the only phrases he utters are I want my ham. and He gonna give me my ham. August Wilson's 1992 play Two Trains Running is, in effect, a kinder, gentler version of Spike Lee's film Do the Right Thing. Both address racial tension between blacks and whites in the inner city and the violence that can accompany it, but in the play, these social ills are heard and not seen. The cast of TheatreWorks' current production creates a well-realized, if insular, environment that allows the audience to connect the characters. Wilson has created a compelling story line for each individual, and the fact that most of the stories have happy endings doesn't seem contrived. On the contrary, their successes are representative of African Americans who broke through the color line during the civil rights movement. Even a character like , the diner owner who treats his lone waitress, Risa , as a personal servant, redeems himself through his fight to get the city to pay him what he wants for his building, which is due to be demolished. Memphis plans to use the money to return to Mississippi and confront the white man who ran him off his land decades ago. Memphis' story is at once heartrending and uplifting, as is Abdul-Rashid's reading of it. Michael McFall plays the key role of Sterling, an ex-con whose anger at not being able to get a leg up in the world is tempered by a youthful exuberance. It's the latter quality that allows Sterling to woo Risa, a beautiful young woman who has scarred her legs to keep away men who want her for her body alone. Brembry's Risa is world-weary in the extreme; she communicates mostly through sighs and piercing glances at whoever is yanking her chain at the moment. Sterling and Risa's love story is tender, but McFall is even better when his character befriends Hambone (Don C. Coles), a homeless man. Cheated out of a ham by a white butcher whose fence he painted,
Friday, March 20, 2020
29 Effective Examples of Public Relations Campaigns and Tactics
29 Effective Examples of Public Relations Campaigns and Tactics Public relations spans a broad array of tactics and strategies. As such, what any two PR campaigns looks like in actual practice can be vastly different depending on its goals. From old-school media placements to large-scale event planning to modern digital communication, it often requires an interesting mix of skills and competencies to do well. And thatââ¬â¢s probably why youââ¬â¢re here. You know the benefits of doing PR: earning trust, establishing valuable relationships, and building branding awareness, all while collaborating with content and social media marketing, but with lower costs than traditional advertising. Sounds awesome, right? Well, sure it does. But which tactics should you execute? Where do companies start developing plans? And what does effective PR even look like in real life when it encompasses so many things? Thatââ¬â¢s what youââ¬â¢ll find in this post: 30 examples demonstrating what this time-tested marketing discipline look like in the real world. Youââ¬â¢ll find basic stuff like different areas of the business you can explore, plus tons of actual campaigns to help inspire your own strategy. Table of Contents: Definition Basic PR Disciplines Basic PR Tactics Successful PR Campaigns What is ? Its the best all-in-one marketing management platform to organize all your projects and team members. See it in action. Snag Three Free PR Templates This post is full of examples you can borrow ideas from. But, what happens when it comes time to execute your strategy? Grab these free templates to support better execution: PR Plan Template: Press Release Template: AP Style Cheat Sheet: in oneplace. Save 20 hrs this week alone and every weekafter. If youve ever kicked the tires on , nows the time to see what its reallylike. Schedule Your Demo Success! Your download should start shortly. Clean up the chaos with your editorial calendar! With , youll Save time with blogging, social, and email think HOURS every week Schedule your social posts in batches and increase your posting frequency super easily Get your sht together and hold yourself accountable to publishing like the boss you are! Nowââ¬â¢s the perfect time to start your 14-day free trial to see for yourself! Start Your Free Trial
Tuesday, March 3, 2020
20 Creative Study Methods to Beat the Studying Rut
20 Creative Study Methods to Beat the Studying Rut Sometimes you simply cant imagine studying another subject for another minute. Youve officially given up and refuse to care anymore. You have taken four final exams already and are looking down the barrel of the shotgun thats going to fire off three more finals any second. How do you progress when the thought of sitting down in front of a pile of books and notes makes you want to scream? How do you move beyond apathy to ensure you get the score you really want on that final or midterm exam? Heres how: you get creative. The following list includes 20 different creative study methods that are sure to help heal you of the study blahs. Read Your Chapter Aloudâ⬠¦ As a Shakespearean monologue. And if you really want to make it good, speak the Queens English. Everything sounds better in the Queens English. Try it: The quick brown fox jumped over the lazy dog. Sounds better, right? Right.As if you were giving a presidential address. Be sure to have the unmistakable half-fist ready. And Im sure your professor would be happy to give you extra credit if you record this address and put it on YouTube. I am almost positive I heard her saying that yesterday. à In a New Jersey accent. Because, when youre here, youre family. Or else. Play a Gameâ⬠¦ Like Jeopardy. Convince a really good friend or really interested parent to give you the answers to questions on your study guide. You must provide the questions. Ill take Potent Potables for six, Alex.Like Around the World. Remember that? In a small study group, one person faces off against another and moves around the group until someone beats him or her. Then, that new person moves around the group answering questions. The person who answers the most questions correctly gets a Starbucks gift card! Woo hoo! Drawâ⬠¦ Little pictures that represent key ideas in your content. Its easier to remember Maslows Hierarchy of Needs if you draw a banana and a glass of orange juice next to physiological instead of just trying to remember the word alone. Trust me on that one.The same symbols over and over. Circle the main idea in each section. Draw stars next to supporting details in each section. Underline vocabulary words in each section. Draw arrows from causes to effects in each section. Youre honing your reading skills while learning something new. Win-win.A storyboard about the chapter. Reading about the rise of FDR (Franklin D. Roosevelt)? Draw a storyboard that reflects his early political career, the months before his inauguration, and FDRs three-pronged strategy to get elected. Your brain will easily remember the sequence of events much better that way because generally, pictures are worth a thousand wordââ¬â¹s. Createâ⬠¦ A short story placing yourself in the setting youre studying. Lets say youre learning about Elizabethan England. Or the Civil War. Drop yourself right into a scene and write from first person perspective what you see, hear, feel and want more than anything in the world. Just make sure to make it out alive.A poem related to your topic. Learning Trig? No sweat. The last I heard sin and cosine rhyme. Plus, not all poems have to rhyme. Go free verse on that math. See how many of those terms you can squeeze into some iambic pentameter.A short story following a person that youre learning about. Based on what youve learned about her, what does Mother Teresa do when she discovers a mystery in Kolkata? Incorporate everything youre learning about her into the story. Bonus points if you give the teacher your story for Christmas. Sing a Songâ⬠¦ To remember a list. Its truly one of the best ways to remember the Periodic Table of the Elements, although theres no solid reason you should know them cold. Unless, of course, youre a scientist. In which case, youll be getting a quiz later.To get through a particularly tough reading passage. If you sing the passage, it may bring up different phrasing that can help you understand words you may not be getting. Still dont get it? Try one of the summary methods below. Write a Summaryâ⬠¦ Of the 10 key things you must absolutely remember from the passage on sticky notes. Write them in your own words because theres nothing as silly as remembering someone elses ideas when you have no idea what they mean. Summarize in a way you can understand! Then, put the sticky notes up all around your room or kitchen or bathroom. No one else living in your house will mind. I promise. à Of each paragraph in one sentence, starting at the beginning of the chapter. That little summary of the paragraph is probably theà main idea. Once you have all of the main ideas of the paragraphs, string them together into one little mini-essay. You will be floored how much more you remember of the chapter when you read this way.By turning the chapter headings into questions and then reworking the block of text beneath the chapter headings into answers. Again, use your own words when you write the summaries. Make Flashcardsâ⬠¦ On apps like Chegg, Evernote or StudyBlue. Many of them will let you add pics and sound, too. Kewl.On 3X5 cards, like your grandmother used. That wasnt an insult. She actually used them. And Grandma knew what she was doing, for your information. By mixing up the kinesthetic action of writing with the visual on the card, your brain learns the info in two different ways. Boom! Teach Someone Elseâ⬠¦ Like your mom. You know how shes always asking you what youre doing in school? Nows the chance to explain what youve learned in Molecular Biology. Teach her so she really gets it. If you cant explain it in a way she can understand, better hit the books again.Like the people in an imaginary audience. Pretend youre standing in front of a group of thousands who have all shown up (and paid top dollar, by the way) to hear you speak about Romeo and Juliet. Explain the details of this tragedy so anyone listening will understand that Benvolio was Romeos best friend for a reason. Be sure to include the Nurses role, too.
Sunday, February 16, 2020
Determinants Of The Use Of Financial Incentives Essay
Determinants Of The Use Of Financial Incentives - Essay Example Bankers had anticipated a continuous growth in the property market, and loans had been disbursed to people with low creditworthiness to show a growth in the business. Financial products called mortgage-backed securities had enabled financial institutions and investors around the world to invest in the U.S. housing market. Major banks and financial institutions reported losses of approximately US$435 billion as of 17 July 2008, as these securities derived their value from mortgage payments and housing prices. As a result of this crisis, the most revered names on Wall Street have had to eat humble pie. In September 2008, Merrill Lynch agreed to sell itself on Sunday to Bank of America for roughly $50 billion to avert a deepening financial crisis. At almost the same time, while another prominent securities firm, Lehman Brothers, filed for bankruptcy protection, shocking the whole world. The collapse of Bear Sterns hedge funds is another example of the short-sightedness of investment banking. Controlling for CEO pay-performance sensitivity (delta) and the feedback effects of firm policy and risk on the managerial compensation scheme, it is observed that higher sensitivity of CEO wealth to stock volatility (vega) implements riskier policy choices, including relatively more investment in R&D, less investment in PPE, more focus, and higher leverage. We also find that riskier policy choices generally lead to compensation structures with higher vega and lower delta. Stock-return volatility has a positive effect on both vega and delta. C. How investment banks use and report executive compensation schemes Quantitative analysis of a detailed industry-wide survey validates the hypothesis that those occupations where the output is easily identifiable receive higher bonus pay. The proximity of an occupation to the revenue generating activity within the organization is also found to be significant in determining bonus levels, as is job grade within the organization.
Sunday, February 2, 2020
Leadrship Development and business Ethics Coursework
Leadrship Development and business Ethics - Coursework Example dren as they are required to wear specific school shoes for attending schools.à Also children have to walk long distancesà in order toà access educational, medical and clean drinking waterà facilities.à Shoesà are the focus of special attentionà because children deprived of shoes are vulnerable to numerous soil-based diseases like jiggers, hookworm, tetanus and podoconiosis. Hookworm is a universal disease that affects around 576 to 740 million people around the globe. It is a major cause of protein loss and blood loss (anemia) in children. Similarly podoconiosis develops in individuals from being bare feet resulting in a disease known as big foot. It begins in children in teenage and causes severe leg and foot pain. Children with bare feet are also prone to jiggers that cause inflammation and ulcers in the feet. Tetanus is another disease causing acute infection if a bacterium enters through an open wound or injury in the foot. The One for One program operates by acquiringà global partnerships ofà humanitarian organizations to identify deprived communitiesà evaluated on grounds of health, educational and economic conditions. Moreover TOMS shoes make sure that itsà involvement does not affect theà local shoe makingà businessesà adversely. TOMS also provides supplementary support to cater health and educational issues in children. Children of developing countries are theà main target of TOMSà One for One program. TOMS shoes does not provide a single kind of shoes but a variety of shoes tailor made to meet the sizeà requirements of children of different ages as wellà as fulfill theirà diverse cultural needs. In 2012 TOMS,à in collaboration with its sight-giving partner Seva Foundation, alsoà brought eyewear within the ambit of its product-line. It works on the same lineà asà One for One program for shoes and donates a pair of glasses for every pair sold out. It alsoà encompasses medical treatments, eye examinations and sight saving surgeries for children in
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