The Power of Togetherness Adidas and Its Brand New Advertisement

Introduction Promoting sportswear might seem easy – as long as sport exists, there will always be high demand in the given niche. However, Adidas was one of the first companies that decided to appeal to the general audience, thus, opening more opportunities for the companies producing sports clothes.Advertising We will write a custom assessment sample on The Power of Togetherness: Adidas and Its Brand New Advertisement specifically for you for only $16.05 $11/page Learn More The given step, however, also opened the door to numerous challenges, which Adidas fights very efficiently in such commercials as the advertisement of T Max 6 shoes. Description In their advertisement of T Max 6 shoes, Adidas provides an image of a hall with a range of lockers, two pairs of shoes, the red ones in the foreground and the white ones on the left and on the right side of the red pair. In the distance, a group of people can be seen. In the center of the advertisemen t, a caption saying â€Å"Together we can† runs in what is supposed to remind of a handwritten note. Analysis Setting As it has been stressed above, Adidas clearly puts the stake on both athletic performers and average citizens, which the advertisement displays in a very graphic manner. On the one hand, the setting, with lockers and a long hall, can clearly be defined as a gym at the very least. Thus, sportsmen are being addressed. However, the silhouettes of the people in the background are so vague that they could be practically anyone, from Dennis Rodman and Michael Jordan to any member of the target audience. Therefore, the viewer can easily imagine himself among sport stars and, thus, relate to the advertisement and the product in question. Messages No matter how vague the background might be, though, one can spot easily not one, not two, but at least three people walking in a straight line. A seemingly minor detail at first, on a second thought, the given element of the commercial appears to be the most important part of the advertisement, not only because it affects the audience on a subliminal level, but also because it appeals to people’s necessity to be a part of society, which the catchphrase in the caption reiterates and, thus, reinforces.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For a number of reasons, people walking in line are the kind of a clichà © that always renders the heartstrings of the audience in the right way. Perhaps, it is the sense of being a part of a strong team of people who mean business and knowing that there are reliable people ready to support any of their members that affects the audience. Anyway, the blurred image of a team meaning serious business happens to be one of the strongest aspects of an advertisement, which touches upon people’s need for friends and support. In other words, the advertisem ent practically screams to the audience, â€Å"If you wear our shoes, you will have strong and supportive friends and be a member of a team†; and, quite honestly, very few people can resist such an offer. Color cast Finally, the choice of color and its arrangement in the advertisement must be mentioned. It was wise of Adidas to use only one aggressive color in the picture; with the rest of the colors toned down, blood red shoes in the foreground make a statement of their owner’s persistence an success. Another peculiar aspect of the color cast concerns the way in which the palette was arranged in the picture. With one red shoe in the foreground and the second one in the background, the advertisement offers the audience curious visual rhymes. The impression of symmetry grows even stronger as the viewer notices two similar white shoes on the left and right from the red one. Finally, the clever use of light also serves its purpose, making the important elements visible an d leaving the places that the audience’s imagination should work with in the shadow. Even though the idea of putting the product, i.e., the shoe, in the limelight might seem dated, in the given commercial, it appears to be quite natural, seeing how the commercial makes the audience focus on what lurks in the shadows even more than on what is in the spotlight. Audience One of the many important details about the way Adidas promotes its products is that it never targets a specific audience. True, sportswear is designed to be suitable mostly for the people who take up sports; however, Adidas was the first to push the envelope and ask a question why other people could not wear sporty clothes.Advertising We will write a custom assessment sample on The Power of Togetherness: Adidas and Its Brand New Advertisement specifically for you for only $16.05 $11/page Learn More As a result, not only does Adidas appeal to a general audience of no particular soci al status, their age ranging from five to ninety, but also manages to make the idea of being sporty and trim fashionable. Summary Although initially, sportswear was designed for a very particular set of customers, i.e., the people who took up sports, Adidas made a breakthrough by appealing to every single member of the society, therefore, making the idea of taking up sports attractive to everyone. Such popularization of sports is especially obvious in the given advertisement, seeing how it does not show sportsmen explicitly, only dropping hints at a sports setting. With a â€Å"Together We Can† catchphrase thrown into the foreground, the company appeals to people’s feeling of solidarity and togetherness, therefore, creating the premises for being supported by a team of enthusiasts instead of individuals, which makes the company all the more influential. This assessment on The Power of Togetherness: Adidas and Its Brand New Advertisement was written and submitted by user Kane Mendoza to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on A Good Role Model

It is easy to answer some hard questions such as what does DNA (Deoxyribonucleic acid) stand for. One who studies in microbiology gets that answer in one second. For some easy questions, where does your character and personality come from? it is hard to answer such easy questions. One needs more time to get the answer. Psychologists may be concerned about one’s childhood period and family environment. The character and personality is under the control of inherited genes but also is influenced by the environment. It is generally believed that the influence came from a family member during the childhood period and would spread to adulthood. To make a good character and personality for children, a family member needs to be a good role model. The essay â€Å"An American Childhood† by Annie Dillard is a good example of how a family member has influence on the children. This essay expresses her idea about her mother when the author looks back at her young age. Children will copy his or her character from the nearest person around them and develop this process until they mature. Family members would be the biggest influence to young children. A young girl imitates her mother and a young boy imitates his father, respectively. From the essay, Dillard said a lot about her mother’s character and emotion in many points. Her mother is a strong and independent woman. The author says, â€Å"She was an unstoppable force; she never let go†(210). She means that her mother has strong energy to get something done and she never stops until it is accomplished. Her mother’s character might differ from other ordinary women at the same time in the early 1960’s. Her mother develops the seed of character and p ersonality, which is the great impact and influence on her. For example, her mother questioned her about her assumption that Eisenhower would win the election. â€Å"How do you know?†(210) her mother questioned her. She said that everyone says that ... Free Essays on A Good Role Model Free Essays on A Good Role Model It is easy to answer some hard questions such as what does DNA (Deoxyribonucleic acid) stand for. One who studies in microbiology gets that answer in one second. For some easy questions, where does your character and personality come from? it is hard to answer such easy questions. One needs more time to get the answer. Psychologists may be concerned about one’s childhood period and family environment. The character and personality is under the control of inherited genes but also is influenced by the environment. It is generally believed that the influence came from a family member during the childhood period and would spread to adulthood. To make a good character and personality for children, a family member needs to be a good role model. The essay â€Å"An American Childhood† by Annie Dillard is a good example of how a family member has influence on the children. This essay expresses her idea about her mother when the author looks back at her young age. Children will copy his or her character from the nearest person around them and develop this process until they mature. Family members would be the biggest influence to young children. A young girl imitates her mother and a young boy imitates his father, respectively. From the essay, Dillard said a lot about her mother’s character and emotion in many points. Her mother is a strong and independent woman. The author says, â€Å"She was an unstoppable force; she never let go†(210). She means that her mother has strong energy to get something done and she never stops until it is accomplished. Her mother’s character might differ from other ordinary women at the same time in the early 1960’s. Her mother develops the seed of character and p ersonality, which is the great impact and influence on her. For example, her mother questioned her about her assumption that Eisenhower would win the election. â€Å"How do you know?†(210) her mother questioned her. She said that everyone says that ... Free Essays on A Good Role Model It is easy to answer some hard questions such as what does DNA (Deoxyribonucleic acid) stand for. One who studies in microbiology gets that answer in one second. For some easy questions, where does your character and personality come from? it is hard to answer such easy questions. One needs more time to get the answer. Psychologists may be concerned about one’s childhood period and family environment. The character and personality is under the control of inherited genes but also is influenced by the environment. It is generally believed that the influence came from a family member during the childhood period and would spread to adulthood. To make a good character and personality for children, a family member needs to be a good role model. The essay â€Å"An American Childhood† by Annie Dillard is a good example of how a family member has influence on the children. This essay expresses her idea about her mother when the author looks back at her young age. Children will copy his or her character from the nearest person around them and develop this process until they mature. Family members would be the biggest influence to young children. A young girl imitates her mother and a young boy imitates his father, respectively. From the essay, Dillard said a lot about her mother’s character and emotion in many points. Her mother is a strong and independent woman. The author says, â€Å"She was an unstoppable force; she never let go†(210). She means that her mother has strong energy to get something done and she never stops until it is accomplished. Her mother’s character might differ from other ordinary women at the same time in the early 1960’s. Her mother develops the seed of character and p ersonality, which is the great impact and influence on her. For example, her mother questioned her about her assumption that Eisenhower would win the election. â€Å"How do you know?†(210) her mother questioned her. She said that everyone says that ...

What Does it Take to Get into Fordham University?

Only 46% of Fordham University applicants are admitted. What does it take to get in? Founded in 1841 by the Catholic Diocese of New York, Fordham University is an acclaimed private research institution located in New York City. Fordham is a Jesuit, Catholic institution that is committed to both its founding religious values and the academic development of its student body. Additionally, the university and its students are fully engaged with its greater urban community—truly living up to the saying, New York is my campus. Fordham is my school.   With its rich history and dedication to excellence, Fordham is a top choice for many applicants around the world. However, with an acceptance rate of 46%, getting into Fordham is no guarantee. If you’re looking to contribute to Fordham’s vibrant community, keep reading for tips on how to craft a successful application. You can apply to Fordham University using The Common Application. For more information on The Common Application, check out our application guide, The Common App: Everything You Need to Know . Students may apply by November 1 for either Early Decision, Early Action or Priority Performance and by January 11 for Regular Decision.   There are specific commitment expectations associated with priority deadlines ; if you’re unsure about when you should apply, check out our post Early Action vs. Early Decision vs. Restricted Early Action for more insight. When applying, be sure to submit the following: Transfer applicants have a different set of deadlines and requirements. For more information, visit Fordham’s Transfer Admission page. With an undergraduate admissions rate of 46%, Fordham is moderately selective. In the fall of 2018, 46,164 students applied and 21,216 were admitted. Of those, approximately 2,260 students actually enrolled. Although admissions statistics can be intimidating, keep in mind that the strength of your individual application factors heavily into your personal chance of acceptance. Beyond strong grades and test scores, a well-crafted application can make all of the difference.   Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. As a research institution shaped by the dynamism of New York City, Fordham values applicants who are passionate and committed to taking their learning beyond the classroom—a true embodiment of their motto Sapienta et Doctrina, or wisdom and learning. Academic History. Fordham University expects prospective students to have taken at least 16 academic credits in the following areas: Potential for Success. Although your test scores are just one aspect of your application, they are reviewed in conjunction with your grades to predict your future success at Fordham. The middle 50% of admitted students from the class of 2022 had SAT scores that ranged from 1310-1450 and ACT scores that ranged from 29-33. If you are interested in a particular area of study, keep in mind that there may be specific standardized test score â€Å"cutoffs†Ã¢â‚¬â€take a look at Fordham’s Test Scores page for more information. As demonstrated by their active Office of Multicultural Affairs , Fordham is truly dedicated to fostering a diverse community of leaders and learners. That being said, take the opportunity to let admissions know how your unique life experience and perspective will positively contribute to the greater Fordham community. Avoid wasting time by listing generic facts and figures about the university in essay. Remember, the essays are meant to provide admissions with a better understanding of who you are. A commitment to giving back has been integral to Fordham’s mission since its inception. Each year, Fordham students log over a million hours of community service. With this in mind, it is important to demonstrate to admissions that you are also dedicated to community engagement through your continued involvement in meaningful extracurriculars.    Participating in community service should never feel like checking off another box on list of college applications to-do’s. The key is to first find a cause you’re passionate about, and then get involved. A little over half of all applicants to Fordham University aren’t admitted, so don’t take a rejection to heart. If you are still set on becoming a Fordham Ram, you can always transfer in, but keep in mind that admissions are normally just as competitive the second time around. It can be difficult to find contentment in your backup choice after rejection, but there are many great-fit schools out there. One of the best ways to proceed is to maximize your experience at another university; if you still want to transfer after a year or two, you can then consider it. Getting into Fordham University is no easy feat, but you can definitely improve your chances by building a strong academic foundation and giving back to the community in an intentional way. If you would like more tailored advice on your admissions profile, our College Applications Program helps students navigate the applications process with insight from successful mentor at a top school. We help every step of the way, from creating a strong school list to preparing for interviews.  

Poverty Economics Research Paper Example | Topics and Well Written Essays - 1750 words

Poverty Economics - Research Paper Example The model of trickle-down effect of growth is found to be prevalent in practice in the real world. Under this model, the benefits of growth are mostly savored by the upper and middle classes of the society. The lower middle class and the grass root level receive very little benefits of this economic growth. This is due to the fact that there is serious problem of income inequality in most of the economies in the globe, particularly in the developing countries (Altmann et al., 2013). All the sectors in the developing economies are not equally developed and there is huge inequality in income in the countries. In the concerned article, the Chief economist of World Bank has mentioned that the Bank has placed two new objectives that it would strive to achieve. These two goals are â€Å"ending extreme and chronic poverty in the world by 2030, and promoting shared prosperity, defined in terms of progress of the poorest 40% of the population in each society† (Basu, 2013). ... factors that affect this growth rate are rapid technological development, improvement in productivity and the lowering in the number of people living below poverty across the world. During the 19th century and also in the first few decades of the 20th century, over 1.2 billion people in the world used to live below the poverty level (the poverty line is set at $1 per day). Currently, this percentage of population has fallen marginally. According to the theory of poverty line, the people living below poverty line have the purchasing power of less than $1 dollar per day. Additionally, it must be noted in this context that more than half of the population of the world lives below $2 dollars per day. The variables that measure poverty are under nutrition, poor health condition, poor level or absolutely no literacy, environmentally degraded and unhygienic living condition, low or no access to essential things in life (such as clean water) and lack of protection of fundamental freedoms or rights. Poor people all over the globe are characterized by the living condition in slum areas and under nourishment. Scholars and economists have univocally agreed that poverty is integrally linked with inequality in income distribution (Naranpanawa, Selvanathan & Bandara, 2013). One commonly used method of measuring the personal income statistics is the Lorenz curve. The Lorenz curve helps to analyze the percentage of income against the percentage of income recipients. The further the line is from the diagonal, the greater is the degree of inequality. The following diagram illustrates the workings of the Lorenz curve. Figure 1: Lorenz curve (Source: Anonymous, n.d.) The further the curve bends from the diagonal, the greater is the inequality in income level. The area between the two

Disability and Discrimination Research Paper Example | Topics and Well Written Essays - 2000 words

Disability and Discrimination - Research Paper Example lity of people with disabilities whether their disability is artificial or natural and whether we are required to equalize people because of their disabilities (p.15). Though world has recognized the rights of differently-abled persons, little has been done to see the compliance. Disability Discrimination is the process of making decisions affecting an employee based wholly or partly, upon the real or perceived disability of the employee (Davidovich, 2003). According to Brading and Curtis (2000) many employers fail to appreciate that disability does not necessarily imply ability and a disability may not result in handicap therefore assuming that the people with disabilities would not be able to perform adequately at work (p.16). There are several practices of discrimination going on against person with disabilities and it is assumed that in spite of various acts and legislations passed by national and international bodies, the barrier and stigma still exists in the 21st century as co ntemplated by Brading andCurtis (2000). This paper, therefore, makes in depth analysis regarding discriminatory practices against person with disabilities to the extent of discriminatory practices. Statement of the Problem As stated above, there are several practices of discrimination going on against person with disabilities, but the major form of discrimination comes alive at workplace. Despite Disability Discrimination Act 1995 being in force, making unlawful for an employer for treating disabled person less favourable, the number of discriminatory practice is soaring (Brading and Curtis, 2000, p.15). Why? Why are such discriminations taking place and whether enacted laws and legislations are proving effective? Review of Literature According to International Classification of Functioning... This reprot approves that tThere are several practices of discrimination going on against person with disabilities and it is assumed that in spite of various acts and legislations passed by national and international bodies, the barrier and stigma still exists in the 21st century as contemplated by Brading and Curtis. This paper, therefore, makes in depth analysis regarding discriminatory practices against person with disabilities to the extent of discriminatory practices. According to International Classification of Functioning disability arises when an individual’s ability to do daily activities, carry out social roles and participate in communal activities that are considered normal or common by the individual and the community, is limited or hindered because of a bodily, sensory, mental and/or intellectual function and environmental barriers. This paper makes a conclusion that discrimination on people with disability is still prevalent in high economy countries and the apathy of these people in developing and underdeveloped countries can be better understood in the words of Mahmud and Nahala in Yemen. The researches carried out by different agencies show approximate status and scenario of opportunities available to the people with disabilities even in 21st century. Though laws and legislations have been enacted by the International bodies including WHO, ILO and United Nations prohibiting defiance of rights to persons on the basis of race, color, religion, creed, place, and disability among others, the gap remains in the rate of employment and unemployment as well in wages.

The Demon In The Free

The Demon In The Freezer Essay Richard Preston has established himself a reputation of being a storyteller that mastered on putting faces on otherwise undistinguishable deadly viral diseases like ebola virus, anthrax and smallpox. He is keen on carefully describing to his readers how fatal these viruses are in his novels. He has proven himself to be an expert on stirring awareness among his clientele about these viruses which though contained in a sense that these are confined to certain facilities of the world, have now been made and being developed by certain terrorist groups into a fatal weapon which at any moment can be discharged anywhere to effectively kill and thus strike terror among the targeted public. Like his other books (i. e. Biohazard, The Coming Plague, and The Hot Zone), The Demon In The Freezer is effective in keeping the readers attention to follow every turn of the story. The Book is divided into eight thrilling chapters. Opening in the life of an ordinary photo retoucher of the National Enquirer in early seventies by the name of Robert Stevens, the author skillfully guides the readers to a shocking awareness of the presence of the Anthrax virus that killed Stevens (Preston, 2002). The unfolding of the story at the outset was seemingly calm until the death of Stevens which at this time has triggered anticipation in the reader and keeps him/her following the next turn of the story. The whole book effectively tells of the looming dangers of biological weapons. Since these viruses were put under control and relegated to the confines of laboratories such as in Atlanta and Siberia, the thought that some of these viral diseases are currently in the hands of terrorists is just simply terrifying. On the other hand, constant care must be observed by those who currently responsibly keeping these for further studies. Preston is adept in telling this kind of story. His accurate knowledge on these matters, which obviously a product of extensive research, was carefully woven into his story. All the important details and informations which naturally enhanced the story are all facts based on true accounts. Preston is also effective in giving his readers the rationale behind why the battle still rages on destroying these viruses among those suspected of keeping them. This is definitely a good read. Reference: Preston, Richard. October 8, 2002 (1st Edition). Publisher: Random House.

Character Analysis Of Prospero Essay -- essays research papers

Prospero, of course, is the play. He is the exiled duke of Milan and the father of Miranda, as well as a powerful magician ruler of a remote island. The play revolves around him. He has more lines than any other character. His presence is felt continuously, even in those scenes in which he does not appear personally. He is the manipulator of the action in the play. The sometimes-godlike character is well rounded and full of contradictions, making him a difficult character to evaluate.   Ã‚  Ã‚  Ã‚  Ã‚  In his judging, punishing, forgiving, and in many other ways, he is godlike compare to the rest of the characters in the play. Thanks to Ariel, he is also knows everything as well. Like a god, he punishes the guilty, but with grace he shows mercy and gives second chances. After Caliban attempts to rape Miranda, Prospero does not get rid of him. If I were Prospero, I would have a severe monthly payment punishment-plan installed for Caliban. Near the end of the play, after Properso reveals the conspiracies of all those against him, there is no harsh punishment as one would imagine. He basically just demands repentance. Forgiveness is one of the themes in this play, and here Prospero demonstrates it. Even though Caliban conspires with Stephano and Trinculo to kill him, he refrains from punishing Caliban (“Go, sirrah, to my cell;/Take with you your companions. As you look/To have my pardon, trim it handsomely.'; 5.ii.291-293).   Ã‚  Ã‚  Ã‚   ...

Ford Motor Company Essay

Strengths Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses. Ford Motor merges with Hertz Rent-A-Car, the world’s leading vehicle renting organization, operates from approximately 8,100 locations in 143 countries worldwide. Ford Motor Company is in ten place in 2011 Fortune 500 list (Us), with Revenues of (Millions) 128,954.0 and Profits of (Millions) 6,561.0 and in the 2011 Global 500 list, Ford Motors in twenty fifth place. †¢ Ford is a Household name brand †¢ Has physical presence in all major continents †¢ Ford motor credit company helps finance, lease and sell insurance customers †¢14,400 international patents, copyrights and trademarks †¢2nd highest market share in truck sales †¢Sponsor special-rate financing programs available only through Ford Credit Programs increase Ford Credit’s financing volume and share of financing sales of their vehicles Weaknesses Ford Motors doesn’t have a fuel efficient stander pickup or cargo van, compared to Chevrolet Silverado (Pickup) that gives 20mpg in city and 23mpg in highway and the Chevrolet Express (Van) that gives a 15mpg in city and 20mpg in highway. †¢ Durable good- in rough economical times it is not necessary to replace †¢ If consumers continue to demand vehicles that are relatively large, have high performance, and/or are feature-laden, while regulatory standards require the production of vehicles that are smaller and more economical, the mismatch of supply and demand would have a negative  effect on profitability †¢ Market share has declined in many regions of the world over the last year. Overall market share in the United States, including PAG-brand vehicles, has declined in each of the past five years, from 20.5% in 2003 to 15.6% in 2007 †¢Stock shares have declined, resulting with volume reductions have had an adverse impact on our results of operations Ford Motor warned its European operations may lose $500 million to $600 million this year. Opportunities Innovation technologies, Sync with My ford touch is a combine technology, that help and assists drivers for a more comfortable drive experience. The Sync technology consist in integrating Bluetooth- enable cell phones and Mp3 players in to the car, providing hand free call and music selection capabilities using voice activate commands. My ford touch replaces many traditional buttons with clear, colorful and user friendly LCD screens. †¢ Block Exemption Regulation (Europe) – Makes it easier for a dealer to display and sell multiple brands in one store (Ford, Lincoln, Mercury) without the need to maintain separate facilities †¢Increasing presence in China, with more investment in manufacturing capacity, introduction of new products and expansion of distribution channel †¢Opened a second assembly plant and new engine plant located in Nanjing, China Initial capacity of the plant was approximately 160,000 units annually, boosting total annual passenger car production capacity in China to more than 410,000 vehicles Operates a purchasing office in China to procure components for operations outside of China Threats †¢ Decline in overall market share due to Including increased competition Industry shift away from traditionally stronger segments (e.g., traditional SUVs and full-size pickups) Reduced vehicle sales to daily rental companies †¢Decrease in commercial fleet sales reflected lower industry volume †¢Japanese and Korean manufacturers are increasing their production capacity in Europe Strength †¢ Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees. (http://www.freeonlineresearchpapers.com/ford-diversity-commitment) , (http://media.ford.com/article_display.cfm?article_id=7670) †¢ The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses. (Oica.net, 2011) (http://oica.net/wp-content/uploads/ranking-2010.pdf) †¢ Ford Motor diversity in Ford Credit is a subsidiary of The Ford Motor Company that finance vehicles to customer and dealers to support Ford Motor Company sales. They also provide financing on Lincoln vehicles, offering: competitive rates, innovative products, flexible terms (http://www.fordcredit.com/companyInfo/prof ile.jhtml) †¢ Ford Motor merges with Hertz Rent-A-Car, the world’s leading vehicle renting organization, operates from approximately 8,100 locations in 143 countries worldwide. †¢ Ford Motor Company is in ten place in 2011 Fortune 500 list (Us), with Revenues of (Millions) 128,954.0 and Profits of (Millions) 6,561.0 (http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/index.html) and in the 2011 Global 500 list, Ford Motors in twenty fifth place. (http://money.cnn.com/magazines/fortune/global500/2011/full_list/index.html) Weakness †¢ Ford Explores rollover and firestone tires recalls controversy announced on August, 2000, approximately 14.4 million tires contain a safety-related defect. Harmed Ford brand image. (http://www.nhtsa.gov/PR/FirestoneRecall) †¢ Ford Motors doesn’t have a fuel efficient stander pickup or cargo van, compared to Chevrolet Silverado (Pickup) that gives 20mpg in city and 23mpg in highway and the Chevrolet Express (Van) that gives a 15mpg in city and 20mpg in highway. (http://www.fueleconomy.gov/feg/bestworstepatrucks.htm) †¢ Ford Motors only has seven subsidiaries, Lincoln, mercury, Mazda, Volvo, Jaguar, Land Rover, Aston Martin. Opportunities †¢ Fuel efficient cars, Ford Motor Company is launching the most fuel-efficient cars in the market. The All-new 2012 Ford Focus will be powered by a fuel-efficient 2.0-liter DOHC four-cylinder engine with twin independent variable camshaft timing (Ti-VCT) and direct gasoline injection that will deliver up to a projected 40 mpg highway. The combinations of these technologies helps to lower gas emission but, still have horse power. For a 4 cylinder 2.0 liter engines it is rated at 160 horse power and 146lbs of torque. (http://media.ford.com/article_display.cfm?article_id=33438) †¢ Big donator to charity and victims of natural disasters. October 27, 2000 – Ford Motor Company will donate $1.4 million to the San Diego Environmental Foundation (SDEF) for the preservation, protection and enhancement of the San Eliot Lagoon Ecological Reserve, which is one of San Diego’s and Southern California’s most precious and unique natural resources. (http://media.ford.co m/article_display.cfm?article_id=6425) †¢ Innovation technologies, Sync with My ford touch is a combine technology, that help and assists drivers for a more comfortable drive experience. The Sync technology consist in integrating Bluetooth- enable cell phones and Mp3 players in to the car, providing hand free call and music selection capabilities using voice activate commands. My ford touch replaces many traditional buttons with clear, colorful and user friendly LCD screens. (http://media.ford.com/images/10031/Drive_Smart_HR.pdf) †¢ Driving Technology, Blind Spot Information System (BLIS) gives out three warnings when a vehicle not visible or enters ones blinds spot. The signals consists in a Yellow light appears in the corresponding side view mirror, an audio alert and a message warning displayed.  (http://media.ford.com/images/10031/Drive_Smart_HR.pdf) †¢ Rear view camera and Forward Sensing System, helps drives to see on screen when parking in reverse. The Forward Sensing System helps to determine how close are the objects form the vehicle. (http://media.ford.com/images/10031/Drive_Smart_HR.pdf) †¢ Electric Power-Assisted Steering (EPAS). This technology consists in adapting to the road conditions and help drivers to compensate directional shifts caused by crowned roads surface or steady crosswinds. (http://media.ford.com/images/10031/Drive_Smart_HR.pdf) †¢ Active Park Assistants uses ultrasonic based sensing system and EPAS for parallel parking. (http://media.ford.com/images/10031/Drive_Smart_HR.pdf) †¢ Rain-Sensing Wipes has a optical sensor that auto adjust to the climate conditions. (http://media.ford.com/images/10031/Drive_Smart_HR.pdf) Power train and convenience †¢ Adaptive cruise control allows the vehicle to set and mating speed without using the pedals. It also has a radar- based system that’s can monitor the vehicle in front up to 600 feet. (http://media.ford.com/images/10031/Drive_Smart_HR.pdf) †¢ Easy fuel or cap less system helps drives when filling the car with gasoline a hassle-free, odor free, and have a more consistent seal compared to traditional manual cap.( http://media.ford.com/images/10031/Drive_Smart_HR.pdf) †¢ Eco-Boost gains of up to 20 percent and reduction of CO2 emissions by as much as 15 percent compared with larger, less efficient engines. (http://media.ford.com/images/10031/Drive_Smart_HR.pdf) †¢ Dual-clutch Power Shift six-speed transmission combines the responsive performance and fuel economy of a manual gearbox with the convenience of a traditional automatic transmission. (http://media.ford.com/images/10031/Drive_Smart_HR.pdf) Threats †¢ Government regulations. Do to the pollution and the Global warming caused by the Co2, car manufactures are trying to develop fuel efficient cars. In Jul 29,2011 Major car developers and manufactures joined President  Obama to discusses the further in fuel economy and proposed a new Fuel-efficiency standers. Today’s stander is 27.3mpg by 2025 the stander should be at 54.5 mpg. Its estimated that this new â€Å"stander† will save a average of $8,000 on fuel bill per vehicle, and will reduce U.S. oil consumption by 2.2 billion barrels per day. (http://news.consumerreports.org/cars/2011/07/government-raises-fuel-economy-standards-to-545-mpg-by-2025.html) †¢ Change of oil price, is one of the most volatile components oil, is very heretical as it prices increases and decreases. Consumer are more aware that fuel efficient vehicle can guarantee more performance for their money. In 26-07-2011 oil crude open at $99.0 an close$99.6 (http://www.livecharts.co.uk/futures_commodities/oil_prices_historical.php) †¢ Increase of raw materials. This effects the manufacturing of the automobile if the steel components raises then the car will have to be a lot more expensive. According to the World Carbon Steel Transaction Prices in Mar,2011 medium steel sections were $719/Ton in April,2011 it was 926/Ton. (http://www.steelonthenet.com/price_info.html) †¢ Recession is another factor that Ford Motor Company has to battle. As the economy declines in activity, more people are not investing or spending their incomes in new vehicles. It is estimate that the US unemployment rates is at 13.9 million persons a (9.1 percent) http://www.bls.gov/news.release/empsit.nr0.htm)

Greg Beato: Amusing Ourselves to Depth

GREG BEATO: Amusing Ourselves to Depth 1. Tim Keck started The Onion because â€Å"he wanted to create a compelling way to deliver advertising to his fellow students†. â€Å"Part of the first issue’s front page was devoted to a story about a monster running amok at a local lake; the rest was reserved for beer and pizza coupons. † (389) This shows that the newspaper’s direction towards â€Å"fake news† and advertisement. 2.The Onion is one successful newspaper because it prints 710,000 copies of each weekly edition, 6,000 more than the Denver post; have 3000 local advertisers; attract 2 million online readers a week and boast a 60% increase in their print circulation. (389-390) 3. Beato choose the title â€Å"Amusing Ourselves to Depth† because it warns the fate that would befall us if public discourse were allowed to become substantially more entertaining (390), which is the opposite to what The Onion is doing. This suggests Beato is against this idea, and supports The Onion, that entertainment in news is good. 4.Beato mentions â€Å"America’s most informed citizens simply prefer comedy over the stentorian drivel the network anchormannequins dispense,† (390) to argue against Neil Postman’s notion. 5. The Onion focused on expressing a worldview of any kind and delights in crapping on pieties and regularly publishes stories guaranteed to upset someone by being completely honest. 6. Beato is not suggesting that fake news is better than â€Å"real† news but implying that by being honest, expressing a worldview of any kind and not afraid of offending people with a pinch of entertainment is better way to convey news.

Free Essays on The Word Of God

of prophets and other writings†¦ These make up the scriptures. Scriptures were dramatically important for the Jewish story of God. God had spoken to Moses and inspired the prophets and other writers long ago. The results from searching for the meaning and application of the origina... Free Essays on The Word Of God Free Essays on The Word Of God The Word of God The Word of God is not something that originated all by itself or from the dictionary. It is not even truly the whole set of words collected in the Bible†¦ Rather, the word of God is the patterns of experience that move us to praise and worship our co-creator. The Bible is here on Earth to teach us and help us to better direct our paths on this journey that we call Life. This path is dead when we do not collaborate with God to re-create and grow. Through our reading of Scripture and our encounters with other human beings, we can acquire all the knowledge that we need of the Father, the Son and the Holy Spirit. The Bible is given its name because the writers of its several books were Gods organs in communicating his will to men, (Hebrew 4:12) it is by his â€Å"word†, because he speaks to us in its sacred pages. Whatever the inspired writers here declared to be true and binding upon us is that God declares his word to be true and binding. This word is infallible, because it is written under the guidance of the Holy Spirit and therefore free from all error of fact or doctrine or precept; All saving knowledge is obtained from the word of God, in the case of adults it is indispensable means of salvation, and is efficacious thereunto by the gracious influence of the Holy Spirit (John 17:17, 2 Timothy 30:15, 16, 1 Peter 1:23). The Torah is a formal commitment marked as a new departure in accepting God as a guide to life. The Torah became the living word of God spoken to the people. It was often regarded as the eternal and unchanging word of God, but many things have been added to it over the course of several centuries such as the words of prophets and other writings†¦ These make up the scriptures. Scriptures were dramatically important for the Jewish story of God. God had spoken to Moses and inspired the prophets and other writers long ago. The results from searching for the meaning and application of the origina...

Critically discuss the arguments for and against the current wave of Essay

Critically discuss the arguments for and against the current wave of globalisation - Essay Example In most cases, governments and institutions have had to take protectionists policies to shield their industries and fragile economies in worse situations. Benefits of trade: In the previous waves of globalization, the developing and emerging countries had little power, compared to the western rich countries in Europe and America. At a period marked by imperialism and diverse differences between countries and regions, trade existed but with tighter restrictions. The modern globalization is marked by increased liberalization in trade with more reduced trade barriers that enhance trade across national boundaries (FAO, n.d.). As a result, the more flexibility in trade allowed people and countries to acquire and consume goods and services at a cheaper price. Countries could now enhance their exportation and/or importation to reap the benefit of the trade. For quite a long period, the manufacturing industries in the western nations had flourished before, but the trade liberalization lifted majority of the manufacturing production in the current emerging countries and others in developing world. The presence of adequate aid from institutions (such as IMF and World Bank) in handling the global economic governance facilitates capital flow into diverse markets, and contains political and economic tensions that occur during the periods of transformation in the current wave of globalization (Globesec, 2012). Most of the countries have made efforts to specialize in activities they do best, increasing production of their goods or services, and selling them in the global market to multiple buyers. Most regions and countries, especially in the developing world have gone ahead to lower the non tariffs barriers ( legal prohibitions, import quotas, and export restraints ) and import tariffs to promote free trade, capital markets, and investments (The World Bank Group, 2004). China can be well identified for its increased production

DD2 Essay Example | Topics and Well Written Essays - 1000 words

DD2 - Essay Example It’s only a small number of academics today who take themselves as racists, and if you called somebody a racist would be deemed offensive. Yet racism is almost found everywhere in various cultures, just as dangerous and pervasive as it was centuries ago.Currently, there seems to be lots of racism but few racist. How can we explain this paradox? Racism is a type of practice that has had tremendous and profound importance in the European society for several centuries. It has importance in the fact that it is a crucial aspect of the manner in which the European system of capitalism maintains itself. Racist practice, just like all practices has got a dominant group, system advantage ,cognized,justified,rationalized by either a theory or a system of belief and racial bigotry regarding reality’s nature and the appropriate behavior for this cognized reality. An academic racist in today’s world can be accused of believing in such things as objectification, biological, hereditary superiority of people of a certain ethnicity over persons of another particular race, implying that discrimination is rationalized, explained, justified, by the biological theory underlying. However nobody believes in this theory any more. In the world of today, we have few racists and more racism. Most academics are of the belief that the me mbers of what was known as inferior and marginalized races have an equal capacity of the so-called privileged races, but have not succeeded to make a realization of this capacity. Their culture has not permitted them to learn things that they need so that they can be treated equally. They have not endeavored to think rationally nor have they behaved in ways that are appropriate as social adults. Thus the issue here is culture and not biology, and naturally inequality will disappear with time. In the meantime however,